All Italian entrepreneurial families must confront and maneuver their way through a critical pivot in the life cycle of their business. One that will see the business combine action with identity, rather than remaining focused solely on business activity.
This means knowing how to convey history, ensure continuity and give breadth to the original business activity, often conducted and managed by a single person.
It means knowing how to engage others and communicate, how to expand and create consensus. Both within the family unit and towards new partners. It means acquiring a greater awareness of social and economic contexts.
It means voicing a family history and identity that is valued and trusted. An identity that is unified and unique to each, individual family.
Family Strategy guides families through the process of defining and transmitting their identity via three distinct projects.